HEYTEA x FRAGMENT

Creator (Production and Post-Production)

“HEYTEA x FRAGMENT” campaign for HEYTEA Singapore

Conceptualised a series of TikTok videos, featuring TikTokers Ong Yi Ting and Chloe Lim.

TikTok 1: Vox Pop Interview
Singaporeans are ever thirsty for bubble tea. Find out about Singapore’s obsession with bubble tea.

TikTok 2: HEYTEA x FRAGMENT Limited Edition Drink
A new limited edition drink: Strawberry Mulberry-Noir Tea.

TikTok 3: HEYTEA x FRAGMENT Merchandise
A new range of products in all-black designs: HEYTEA x FRAGMENT Inspiration Tumblr Set and Teacup Set.